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How (not why) to design and market mobile information and advisory services...
There is no question around why it’s important to reach women farmers with agricultural services, as the facts are often quoted: Half of all farmers in the developing world are women and in some...
View ArticleA call towards a “Better Life”: Marketing Agri Value Added Services to Rural...
On a recent trip to India, our Programme Director Fiona Smith and I had the opportunity to visit a few Agri Value Added Services (VAS) field deployments. One visit that stood out was to the Shekhpura...
View ArticleMr. Patate – showing how mobile money is the easiest solution for everyday use
Last week we published our 2012 adoption survey and we learned that there are an increasing number of success stories in the mobile money industry. We announced 14 mobile money “sprinters”, who are...
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Enhancing community volunteer acceptance through strong branding
In an earlier blog post, we described Living Goods’ model – their ability to harness the power of micro-entrepreneurs to redefine rural trade and promote healthy behaviours during pregnancy and infant...
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Using the power of PR and marketing in a mobile world – advice for start-ups...
Public Relations (PR) and marketing are often at the bottom of the priority list for emerging market start-ups – who more often than not – have limited resources of time and cash. Faced with the option...
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